FAO says that a 70% increase in food production will be needed to sustain our population in 2050. This will create a big food demand.
The agri-food industry is becoming more globalized. It has complicated supply chains and seeks to satisfy consumer demands such as cheap, healthy and fresh food and year-round. I see that manufacturing companies deal with the shrinking margins. Because they are strongly influenced by short-term demand from powerful retailers and consumers that influence them in today’s complex business world. I know that tighter margins leave a small room for investment.
Food and beverage companies only invest 1-2% of their sales turnover in R&D (Arthur D. Little’s most recent Global Innovation Excellence Survey). All of these challenges can be solved through innovation.
I believe that agri-food industry needs to realize a technological step change to increase productivity and meet consumer demand through launching new products, entering new markets, using new technologies and respecting to the environment and society.
Traditional industries such as food manufacturing, retail and agriculture continue to suffer in the current economic climate and the role of innovation is being a key competitive factor for future local and global competitiveness. In order a company to compete on the local and global stage, not just on price but also quality, consistent, fresh and new ideas and their execution are key to achieve customer benefits.
World economy and population are in continual growth and this creates rising in disposable income and changes in consumption patterns. All of these developments are leading to an increase in interest to consume packaged and processed foods, ready-to-eat meals, frozen food, and also eating at outside.
There is also an increasing interest in healthy eating due to the increasing chronic diseases, its cost to consumers and governments. Of course, people must make exercise at least 30 minutes five days per week to stay healthy. They have to apply a healthy active living style!
Create New Challenges in the Agri-Food Industry
The adoption of an innovative culture in an organization is a crucial parameter for successfully implementing new technologies, services, product designs and relationships through truly effective competitive leadership aimed at improving customer value, growth, profit and company competitiveness in the agri-food industry.
Work with the well experienced, innovative, authentic, result oriented and consumer focused leaders and discover the opportunities and create your profitable and competitive business.
So that you can increase productivity and meet customer demands in a competitive manner.
Yusuf Tokdemir is a high-performing senior executive with thirty-two years of experience and know-how in agri-food and pharmaceutical industries.
If you are looking for a well-experienced manufacturing operations, supply chain, quality and R&D, innovation management leader to make a big impact in the world around you and in your company, then I look forward to meet you. Call me +90 533 3938268 or email me at firstname.lastname@example.org
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Yusuf Tokdemir Haydarpaşa Lisesi ve ODTÜ'yü bitirdi.18 yıl ilaç sanayinde ve 13 yıl gıda sanayinde üst düzey yönetici olarak çalıştı. Marmara Üniversitesi'nde MBA yaptı. BEBESAD Başkanlığı'nda bulundu. Kanada Ecole Chocolat'dan bean to bar artisan chocolate manufacturing yani butik - gurme - artisan hediyelik çikolata üretimi üzerine eğitim aldı. Inovasyon, büyüme, karlılık, liderlik geliştirme yönetimi, tedarik zinciri, üretim, Ar-Ge vb üzerine danışmanlık ve artisan butik çikolata imalatı ve satışı üzerine ATO'ya kayıtlı Chocolat Garden Butik Çikolata ve İnovasyon Hizmetleri şirketini kurdu.